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Marketing: The Value Proposition is the Key
Scientists are well equipped to discuss the scientific merits of their discoveries, and it is easy for technology transfer professionals to get caught in that same mode when talking to potential licensees. However, potential licensees need to understand the value proposition. What is it about the technology that will motivate a licensees company to invest the time and resources needed to commercialize your technology? Join us for Marketing: The Value Proposition Is the Key and explore how to identify and effectively communicate the value proposition.

Costos:
Miembros de la Red OTT México: $1,000 pesos
No miembros de la Red OTT México: $1,800 pesos
Inscritos Congreso Red OTT 2019: $0.00

Contacto
marisol@redott.mx
congreso.redott.mx

Sep 25, 2019 04:00 PM in Mexico City

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Speakers

Quentin Thomas
Marketing Manager in the Office of Technology Transfer @Emory University
Quentin Thomas is the Marketing Manager in the Office of Technology Transfer. These duties include the active marketing of pharmaceuticals, medical devices, diagnostics, software, research tools, and other technologies, including acting as a key contact for companies interested in information about Emory technologies. Prior to his current position at Emory University, he served as the Marketing Assistant in the University of Florida’s Office of Technology Licensing. He brings experience in both Tech Transfer and entrepreneurship, having served as co-founder of a live video production company in Central Florida.